CHILDREN’S DAY

The challenge
Celebrate Children’s Day by turning family “quirks” into an emotionally resonant Mercedes-Benz story.

The approach
Reframe wear and tear as character through a playful film of a child “personalising” the EQE.

The outcome
A charming campaign that humanises the EQE through family storytelling and imperfection.

My role
Edit, transitions, overlays and texture, sound effects and sound edit.