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The challenge

Create a series of animations that stayed true to Babbel’s distinct illustration style while feeling fresh and engaging.

The idea

Reinterpret Babbel’s visual language by blending their established aesthetic with a more handcrafted and tactile feel.

The execution

Used subtle line wobble, reduced frame rates, and layered textures to introduce warmth, movement, and a more organic animation style.

The outcome

Delivered a set of animations that felt recognisably Babbel while adding a unique, crafted touch to the brand’s visual storytelling.