The challenge
Communicate Mercedes-Benz’s rigorous testing in a social-first, engaging way.

The approach
Use playful, high-energy challenges inspired by real tests, balancing humour, pacing, and clarity.

The outcome
An approachable, memorable series that humanises the precision behind every Mercedes-Benz vehicle.

My role
Co-created two series (one shown here). Edit, animation, motion titles, keying and rotoscoping.